Narrative Drift: How Stories About You Start Changing

Episode 343 · 9 min · April 8, 2026

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This episode came from a realization I’ve had more than once recently. There are moments where someone will describe me, or reference something about me, and I’ll think… that’s not quite right. Not completely wrong, but not who I am anymore. And it made me start paying attention to something I see all the time in business, but don’t think we talk about enough in real life. Narrative drift. In this

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