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Business, and Lifewith Lauren Smith
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Why Most Marketing Doesn’t Land (Even When It’s Done “Right”)

Episode 334 · 8 min · January 28, 2026

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Marketing has changed... not because people forgot how to do it, but because the world receiving it has shifted. After fifteen years working across marketing and business strategy, Lauren reflects on why so much well-executed marketing no longer resonates the way it once did. In a landscape shaped by AI-generated content, endless visibility, and constant noise, attention is no longer the goal, tru

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